[read on TechCrunch]
Future Family, a startup that helps families more easily afford fertility services like IVF and egg freezing, has raised $10 million in a Series A round.
Just weeks back, Future Family switched up its offerings to feel less like a loan, and more like a monthly subscription. The end results might seem pretty similar — with both, customers get the services they need without having to cough up a big pile of cash up front — but the monthly subscription approach has a big advantage: flexibility. If a customer realizes a few months in that additional fertility services are needed, the cost can just be wrapped right into the monthly plan on the fly.
The company’s fertility offerings start at $195 a month (for 60 months) for a plan that pairs you with a clinic and concierge to help you start navigating, while $250 a month (for 60 months) covers the cost of lab work, medication, clinic visits and the IVF procedure.
Future Family CEO Claire Tomkins tells me that this Series A will largely go toward expanding their monthly subscription offerings, as well as expanding the number of fertility clinics they partner with. The company had previously raised around $4.2 million.
Future Family was born out of Claire Tomkins’ own experiences with the complexities and costs of fertility treatments. After spending hundreds of thousands of dollars on treatments involved with having her first child (with much of the cost coming as a surprise only revealed once the process had begun), Claire set out to build a better way. Future Family partners with clinics to work out all the pricing ahead of time and pays the bill upfront, ensuring there are no billing surprises down the road.
This round was led by Aspect Ventures, and backed by iNovia, BBG, Ulu Ventures, LaunchCapital and Portfolia. As part of the deal, Aspect Venture’s Lauren Kolodny will join Future Family’s board of directors.