15 Oct FollowAnalytics Receives $10 Million in Series A Funding
SAN FRANCISCO, Oct. 15, 2015 /PRNewswire/ — FollowAnalytics, today announced that it has received $10 million in Series A funding. Aspect Ventures led the round, featuring additional new investor, Salesforce Ventures, in conjunction with existing investors, Sapphire Ventures (formerly SAP Ventures), Zetta Venture Partners and others. FollowAnalytics is leading a new generation of mobile engagement designed for marketers to power 1:1 mobile moments — which are highly personalized customer experiences — without having to rely on IT.
FollowAnalytics is responding to a critical need from marketers to bring customer data into the mobile app experience to build deep, personalized relationships that drive loyalty and revenue. Today, it is the only solution available that automates the complete closed-loop mobile engagement lifecycle from attribution to analytics, through to connectivity to back-end customer data systems. The solution seamlessly translates data into actionable intelligence using machine learning and presents it to marketers in an intuitive campaign manager, allowing them to create a variety of mobile campaigns including in-app, push, rich media, video, contextual and coupon campaigns. All of these can be enhanced with geo-location and action based triggers.
Additionally, as part of its commitment to eliminating mobile as a standalone silo, the FollowAnalytics platform has a connectivity layer that allows it to easily talk to leading marketing and CRM systems and legacy mobile analytics such as Flurry, Google Analytics and Localytics, so marketers can continue to leverage and benefit from their current investments.
With the new funding, FollowAnalytics has received a total of $13.5 million to date in investment capital. The new funding will be used to expand the company’s global sales and marketing initiatives.
“FollowAnalytics is doing the ‘heavy lifting’ for marketers so they can deliver the right information at the right time, with the right content to compete in a mobile-first world,” said founder and chairman for FollowAnalytics, Samir Addamine. “We’ve been working closely with industry leading brands, pioneering mobile engagement as a way to deepen customer relationships, grow revenue, loyalty and customer lifetime value.”
“FollowAnalytics brings a new approach to mobile marketing,” said Jennifer Fonstad, founder, Aspect Ventures. “Just as webmarketing transitioned from the IT organization to marketing, FollowAnalytics has catalyzed a similar and necessary evolution for CMOs to get the tools they need to be successful in a mobile world.”